Privacy policy

Last updated: May 11, 2026

Overview

Agartha.one (operated by Agartha, LLC, a Wyoming limited liability company) operates this store and website, including all related information, content, features, tools, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us through the Services.

Important: This Privacy Policy applies to personal information collected through our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing the Services, you acknowledge that you have read this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

"Personal information" refers to information that identifies, relates to, or can reasonably be linked to you or another individual. We do not consider information that is collected anonymously or de-identified (so it cannot be linked to you) as personal information.

Depending on how you interact with the Services and as permitted by applicable law, we may collect or process:

Contact Information: name, address, billing address, shipping address, phone number, and email address
Financial Information: credit card, debit card, and other payment card information; financial account information; transaction details; and payment confirmation details
Account Information: username, password, security questions, preferences, and account settings
Transaction Information: items viewed, added to cart, wishlists, or purchased; returns, exchanges, cancellations; and transaction history
Communications: information included in messages to us, such as customer support inquiries
Device Information: device type, browser, IP address, network connection details, and unique identifiers
Usage Information: how and when you interact with or navigate the Services, including clickstream data and engagement metrics

2. Sources of Personal Information

We collect personal information from:

Directly from you: when you create an account, use the Services, communicate with us, or voluntarily provide information
Automatically: through cookies, pixels, and similar tracking technologies when you visit our website or use our products
Service Providers: from vendors and third parties who process data on our behalf
Partners and Third Parties: from business partners or other sources, with appropriate consent where required

3. How We Use Your Personal Information

We use personal information for the following purposes:

A. Provide, Tailor, and Improve the Services

Process payments and fulfill orders
Create, maintain, and manage your account
Remember your preferences and items of interest
Send account notifications and order updates
Arrange shipping, facilitate returns and exchanges
Enable product reviews
Personalize your shopping experience and recommend products
Improve our Services through analytics and feedback

B. Marketing and Advertising

Send marketing emails, text messages, and promotional communications (you may opt out at any time)
Display targeted online advertisements on our Services and other websites based on your purchase history, cart activity, and browsing behavior
Conduct marketing analytics and campaign performance measurement

C. Security and Fraud Prevention

Authenticate your account and secure your access
Detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity
Protect public safety and secure our Services
Comply with legal obligations related to security and safety

D. Communicating with You

Provide customer support and respond to inquiries
Maintain our business relationship with you
Send important announcements about changes to our Services or policies

E. Legal Compliance

Comply with applicable laws and regulations
Respond to valid legal process, including law enforcement and government requests
Investigate or participate in civil discovery, litigation, or other legal proceedings
Enforce our Terms of Service and other agreements

4. How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

Service Providers: vendors and third parties who perform services on our behalf, including Shopify (hosting and platform services), payment processors, IT management, data analytics, customer support, cloud storage, fulfillment and shipping providers
Marketing and Business Partners: to provide marketing, advertising, and personalized services; these partners are subject to their own privacy policies
Your Direction: when you request, consent to, or authorize us to share information with third parties (e.g., for shipping, social media integrations)
Corporate Affiliates: within our corporate group for operational and business purposes
Business Transactions: in connection with a merger, acquisition, bankruptcy, or similar corporate transaction
Legal Obligations: to comply with law, respond to subpoenas and search warrants, enforce our policies, and protect our rights and the rights of others

We do not sell your personal information for monetary consideration. However, depending on your location, targeted advertising based on your online activity may be considered a "sale" or "share" under certain privacy laws.

5. Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Your information may be transmitted to and shared with Shopify and third parties (potentially located outside the United States) to provide and improve the Services.

We use certain Shopify enhanced features that incorporate data from your interactions with our Store and other merchants. In these cases, Shopify is the data controller and is responsible for responding to your privacy rights requests regarding these uses.

For more information about Shopify's privacy practices and to exercise your rights:

Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy
Shopify Privacy Portal: https://privacy.shopify.com/en

6. Third-Party Links and Content

The Services may contain links to websites and platforms operated by third parties. We are not responsible for their privacy practices, security measures, accuracy, or reliability. Review their privacy policies before providing your information. Information you share on public or semi-public venues (including social media) may be visible to other users without restriction.

7. Children's Data

The Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If a parent or guardian believes we have collected a child's information, please contact us to request deletion. As of the Effective Date, we do not knowingly "sell" or "share" personal information of individuals under 16 years of age, as defined by applicable law.

8. Security and Data Retention

We implement reasonable security measures to protect your personal information. However, no security system is impenetrable, and we cannot guarantee absolute security. Information transmitted to us may not be secure while in transit.

We retain personal information for as long as necessary to:

Maintain your account and provide Services
Comply with legal obligations
Resolve disputes
Enforce agreements and policies

Retention periods vary by data type and purpose. For example, we retain payment information only as long as necessary for transaction processing, and account information as long as your account is active.

9. Your Privacy Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Universal Rights

Right to Access: Request access to personal information we hold about you
Right to Delete: Request deletion of your personal information
Right to Correct: Request correction of inaccurate information
Right to Portability: Request a copy of your personal information in a portable format
Right to Opt Out of Targeted Advertising: Opt out of targeted advertising and marketing based on your online activity

EU / EEA / UK Residents (Additional Rights)

Right to Object to Processing: Ask us to stop or restrict processing for certain purposes
Right to Withdraw Consent: Withdraw consent where we rely on it for processing
Right to Lodge a Complaint: File a complaint with your local data protection authority

How to Exercise Your Rights

Use the opt-out link in marketing emails
Enable Global Privacy Control in your browser (we honor this signal where applicable)
Visit the Shopify Privacy Portal for rights related to data processed by Shopify

We will verify your identity before processing requests and will respond within the timeframe required by applicable law. You may designate an authorized agent to submit requests on your behalf; we will require proof of authorization.

We will not discriminate against you for exercising your privacy rights.

10. International Data Transfers

We may transfer, store, and process your personal information outside the United States, including to countries that may not have equivalent privacy protections.

If we transfer personal information from the European Economic Area or United Kingdom, we rely on:

Standard Contractual Clauses (European Commission approved)
Adequacy decisions where applicable
Other recognized transfer mechanisms under applicable law

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or other operational reasons. We will post the revised policy on this website and update the "Last updated" date. Material changes will be communicated as required by law. Your continued use of the Services constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise your privacy rights:

Email: 0xAgarthaProject@gmail.com

Mailing Address:
Agartha, LLC
1702 Aspen Grove Ln
Diamond Bar, CA 91765
United States

Data Controller: Agartha, LLC (for personal information we collect and process)

Response Time: We will respond to your requests within 30-45 days or as otherwise required by applicable law.

13. Complaints and Appeals

If you believe we have violated your privacy rights, you may:

Contact us using the details above
Appeal our response if you disagree with our decision
Lodge a complaint with your local data protection authority (if applicable in your jurisdiction)

For EEA residents, a list of data protection authorities is available at: https://edpb.ec.europa.eu/about-edpb/board/members_en